From Door Knocking to Phone Banking: Census Outreach in the Era of COVID-19

Artwork by Micah Bazant.Image description: A circle of images, including faces, buildings, a bottle, an apple, a bus, bananas, a bridge, a pencil and notebook, surround the words “Imagine a World Where We All Count.” A tree grows through the words. …

Artwork by Micah Bazant.

Image description: A circle of images, including faces, buildings, a bottle, an apple, a bus, bananas, a bridge, a pencil and notebook, surround the words “Imagine a World Where We All Count.” A tree grows through the words. All of this on a lemon yellow background.

Data collected through the U.S. Census determines how many seats each state has in the U.S. House of Representatives, as well as how federal funding gets portioned out. An accurate and complete count means communities will receive the funding for education, transportation, food assistance programs and other services they need and deserve. Historically, Black, Indigenous, and other communities of color, children and youth, undocumented immigrants, disabled people, renters and houseless people have all been undercounted. In 2020, more resources than ever are going toward counting these hard-to-count communities, but COVID-19 has made counting these communities even more challenging.

We at Northwest Health Foundation are beyond impressed by the shifts community-led organizations have made to continue Census outreach while as many of us stay safe at home as possible. 

Many of these organizations are part of the We Count Oregon campaign led by Dancing Hearts Consulting.

Unite Oregon originally had extensive plans for field outreach. Face-to-face interactions are best for reaching hard-to-count communities, and they intended to knock on doors and attend events in Rogue Valley, Multnomah County and Washington County. In Rogue Valley, they had subcontracted with groups that engage forest workers, many of whom are immigrants, but this work has been put on pause. Instead, they’re phone-banking and boosting the Census on social media. In order to make this happen, they had to distribute computers and phones and set up Internet access for their Census field workers, as well as teach them how to use Zoom. They trained the field workers virtually to conduct outreach in six different languages. So far, they’ve experienced positive reactions. Community members are excited to receive phone calls.

Asian Pacific American Network of Oregon (APANO) has also shifted from door-knocking in the Jade District and Washington County to phone and text-banking. As APANO’s Census Equity Manager Marchel Hirschfield said, targeted phone lists are effective, and Oregon needs more of them. APANO has also set up a virtual Census Assistance Center through Zoom and is collaborating with other API organizations to expand hours and language capacity. The Census Bureau hotline has been inundated, so it’s important for Oregonians to have assistance in their own language for any questions or concerns they have about completing the Census. Though Zoom is a great platform, it still doesn’t bridge the accessibility gap, because not everyone has Internet access or knows how to navigate Zoom.

Forward Together’s Census workers connecting through Zoom.Image Description: A grid of fourteen video feeds, each one capturing a person smiling. Five flash peace signs, One a Thumbs-up.

Forward Together’s Census workers connecting through Zoom.

Image Description: A grid of fourteen video feeds, each one capturing a person smiling. Five flash peace signs, One a Thumbs-up.

Forward Together is also phone-banking, relying on Zoom and Google Drive to coordinate their field workers. In addition, they’re joining virtual events to talk to community about the Census, meeting community where they already are. For the most part, people are responding positively, appreciating the opportunity to connect with someone during hard times. Forward Together is also sharing beautiful artwork created by their Artist-in-Residence Micah Bazant, encouraging groups and individuals to post it on social media or print a physical poster. Download Micah’s artwork here.

In Southwest Washington, The Noble Foundation (TNF) is conducting Census outreach as part of the Washington Census Alliance. TNF has also formed a Southwest Washington-based Complete Count Coalition made up of six organizations led by BIPOC. They’ve trained 30 Trusted Messengers, adults and youth from Clark and Cowlitz County, to provide Census support and education to historically-undercounted community members, especially BIPOC, LGBTQIA+, Chuukese, Latina/o/x, and people experiencing houselessness. Much of this is taking place over the phone, but one of their Trusted Messengers is also connecting with people experiencing houselessness in-person. Their social media campaign has included a raffle, live Census Chats on Facebook, and highlighting Trusted Messengers on #TrustedMessengerMonday. (Join the conversation using the hashtags #GetCounted, #GetOutTheCount, #2020Census, and #CensusChats.) The Noble Foundation is also supporting organizational partner Our Place Multicultural Center to include Census outreach in COVID-19 Rapid Response efforts. When community members come in to receive services, staff provide information about the Census and will even sit down with them at a computer to guide them through the process. Disinfectant, masks and gloves all at hand, of course!

BIPOC communities have met this challenge like they’ve met every challenge before, with resourcefulness and resilience. The percentage of Oregonians and Washingtonians counted goes up every day!


Developing Micronesian Islander Parent Leadership for Health and Education

A story from Health & Education Fund Impact Partner Micronesian Islander Community.

Parents pose with their children.

The Micronesian Islander Community (MIC)’s mission is to organize social justice programs, preserve Micronesian Islander cultures, and enhance leadership through unifying their diverse communities.

Supported by the Health & Education Fund, MIC, in partnership with Washington State University, began a pilot program to develop Micronesian Islander parent leadership. MIC Chair Jaqueline Leung, MIC Community Health Worker Kapiolani Micky and Dr. Connie Nguyen-Truong from Washington State University have been working with Chuukese and Marshallese parents who have children between newborn and eight-years-old to build knowledge and skills on health and education advocacy.

Eventually, MIC would like Micronesian Islander parent leaders to develop the skills and confidence to participate in civic engagement activities. In preparation, the parent leaders completed public speaking activities, preparing written and oral testimony on two legislative bills that would impact the community. Parent leaders practiced telling their stories in a limited amount of time without losing the message or the authenticity of their story.

A person stands behind a podium, American and Oregon state flags behind them.

The parent leaders also led several workshops centered on health and education to hone in on their public speaking skills. The first group presented at the end of May. They prepared a workshop on the importance of access to early learning (specifically preschool and early head start) and the importance of immunizations. The parent leaders shared resources about how to apply for Salem-Keizer School District’s preschool and resources for obtaining vaccinations. They emphasized the importance of parent involvement in their children’s education.  

The next group of parents led a workshop in July centered on perinatal care, including the importance of accessing prenatal care early in pregnancy. Several topics included reasons why prenatal care is often accessed late. Other topics included postpartum depression and cultural stories centered on the meaning of the words “prenatal” and “postpartum.” The parent leaders emphasized the importance of prenatal care and why postpartum care is as important as prenatal care.

Due to the work MIC and WSU have been doing with parent leaders, the following activities were initiated or lead by MIC parent leaders since August:

1. One parent leader gave a presentation about the Chuukese community to nine staff and board members at a health clinic in Portland. 

2. One parent leader went as a health advocate with their mom and niece to apply for benefits. Initially, the niece was denied benefits with the explanation that they need five years residency for eligibility. The parent leader disagreed and advocated for the family by explaining the minor is a U.S. born citizen. The child was approved for coverage.  

 3. One parent leader called on their own to schedule their first medical appointment without relying on Kapi to call for them.

Graduation day!

Graduation day!

MIC hopes to bring in a second cohort of parent leaders and engage the current cohort in teaching the second, while also strengthening the cohorts to participate in civic engagement opportunities.

The UnWind: Investing in the People and Relationships that Sustain the Work

Nonprofit leaders of color sit on wooden benches beside a golf course, enjoying each other’s company.

None of us can improve the health of our region alone. We need an ecosystem of community-led organizations working together to change systems that pose barriers to health.

With this in mind, and to honor the charitable intent of a gift Kaiser Permanente Community Fund received from the estate of Ronald Culver, Northwest Health Foundation and Kaiser Permanente Community Fund (KPCF) organized the UnWind.

Community-led organizations’ most valuable asset is people-power. The skills and talents people offer to their communities have the potential to create a vibrant, healthy and fulfilling future for everyone.


I truly believe this was a worthy investment in our communities’ most dedicated and awesome leaders and our communities will reap benefits form the change our leaders will strive for and implement. And prioritizing care is a step in the direction of changing systems and institutions to be more resilient, inclusive and culturally responsive.

This work is difficult and often frustrating. It’s not easy to change systems, especially when organizations have access to limited resources. Staff, board members and volunteers burn out and leave movement work. Tension develops between individuals and between organizations.

KPCF knows we’re all stronger when we work together.

The UnWind brought leaders of color from community-led organizations together to build relationships and learn self-care skills, to sustain their interest in and energy for this work for the long-term.  


Walked away feeling like our org has allies we can collaborate with, gave me a sense of strength in unity. We developed a network that will hopefully continue for the rest of our careers.

Two UnWind cohorts convened in a series of three retreats over 10 months. Each cohort was comprised of up to 20 people, representing 10 organizations selected through an invited application process. Each organization was invited to send two individuals, including community members, staff, board and/or individuals important to that group (e.g. donors, collaborative partners, “competitors,” allies).

A pair of incredible facilitators, Amy Carlson and Michelle Johnson, led these groups in conversation, guided meditation, and techniques for reflective practice. These activities were designed to pull people together across organizations, weaving a cloth of leaders and organizations supportive of one another, preparing them to strategize and change systems together in the future.


We don’t have enough time to stop and get to know each other more, so this experience was invaluable and will transform the way we show up as partners and friends.

There are some things that we ought not leave to chance. One of these is cultivating trusting and respectful relationships among community leaders as we confront tough social challenges together.


Kaiser Permanente Community Fund knows a people-powered movement is critical to organizations, collaboration and systems change:

  • We invest in the skills and talents people offer to their communities, amplifying their efforts to create a vibrant, healthy, and fulfilling future for everyone.

  • We believe health is best created by collaborative efforts that are led by people in their own communities and meaningfully include people who face the greatest barriers.

  • We accelerate change to create the conditions for health in our neighborhoods, schools, and workplaces.

  • We have created a growing network of collaborators who unite their neighbors and nurture more active, connected lives.

  • We invest in the long-term success of our partners, setting the stage for them to refine their approach and share their ideas.

Student Community Health Workers Address Racism at Kelso High School

A story from Health & Education Fund Impact Partner The Noble Foundation.

When Kelso High School passed out the 2018-19 yearbook, students discovered it contained a quote by Adolf Hitler. Unfortunately, incidents like this aren’t unusual. Kelso High School students of color often hear inappropriate comments about topics like the Ku Klux Klan or slavery that their classmates claim are jokes. This doesn’t make for a comfortable learning environment. Racism at school harms students’ educational attainment and health. 

Ophelia Noble speaks to a library full of Kelso High School students.

Ophelia Noble speaks to a library full of Kelso High School students.

Responding to this reality, The Noble Foundation and several other community-led organizations met with 170 students (80 students of color and 90 white students) at Kelso High School in 2018 and held two caucused community conversations with students around their experiences with racism in both the education system and surrounding community. These conversations led to the establishment of the first credit-offering elective “Diversity Class” at Kelso High School in Spring 2018, which continued into the 2019 school year.

After visiting this class in Spring 2018 as a guest speaker, The Noble Foundation Executive Director Ophelia Noble heard students of color voice multiple requests for support. Around this same time, the Health & Education Fund Partners opened applications for Impact Partnerships. The Noble Foundation and some partner organizations rose to the occasion, submitting a successful application for funding to support a high-school-based, culturally-specific community health worker program.

Students submitted 79 applications and resumes for the original five community health worker slots. Responding to the high demand, the program organizers increased the number of slots to ten.

A group of Kelso High School students gather around a table in the library during one of the caucused community conversations.

A group of Kelso High School students gather around a table in the library during one of the caucused community conversations.

Every week for six months, the group of ten met in what is now recognized by staff and students as the school’s “Safe Space” to complete 90 hours of community-based, self-led community health worker training together. Although Ophelia and other adult community leaders attended to facilitate, for the most part the students led the work themselves. The students also committed to 20 minutes weekly of self-guided research on topics like communication, advocacy, leadership, team building, social justice, restorative justice and self-care, which is being used to develop the first culturally-specific, by-and-for community health workers curriculum in Southwest Washington.

Not only is the community health worker program a space for autonomy and leadership development, it’s also a space for students of color to spend time together and support one another. Three out of four Kelso High School students are white. Of the ten Kelso High School community health workers, two identify as African-American, three as Latinx, one as LGBQTIA, one as Korean and only three as white. The community health workers report feeling accepted and respected in this space.

During the school year, the community health workers planned and hosted outreach events, which they invited all students to attend. At a Martin Luther King Jr. Day event, community health workers taught classmates about MLK Jr. and Black History Month. On Earth Day, they celebrated and informed their peers about social justice. Each event drew more than 200 students.

The community health workers also identified trusted school staff, built long-term relationships within the group, and began building relationships with Kelso School District administrators, including Superintendent Mary Beth Tack and Kelso High Principal Christine McDaniels.

The community health workers pose around one of the trifold posters they created for their MLK Day outreach event.

The community health workers pose around one of the trifold posters they created for their MLK Day outreach event.

When students received the yearbook with the Adolf Hitler quote, the community health workers quickly called a special meeting for students to discuss their concerns. The meeting included facilitators and the newly formed Southwest Washington Communities United for Change (SWCUC). In this meeting, students determined they would reach out to the principal.

On the last Thursday of the school year, the principal met with the community health workers to answer questions, give feedback about yearbook policy updates, and apologize for the incident. The students stated they “wanted to continue to be the voice for their communities and were appreciative of the principal’s visit. But, also that this is just one event of the many they experience on almost a daily basis.” They plan to continue conversations with the principal next year.

Afterward, the community health workers gathered in the library to celebrate their successes. They deserved it. These students are contributing to a safer, healthier environment for themselves and future generations.

APANO Ensures Asian and Pacific Islander Oregonians are Heard Through Voting

A story from Healthy Beginnings+Healthy Communities Collaborative APANO VOTE Network.

An API youth looks at a clipboard while speaking into a microphone.

Everyone should be able to make themselves heard through voting.

That’s why the Asian Pacific American Network of Oregon (APANO), a statewide, grassroots organization serving the Asian and Pacific Islander communities, spent the fall 2018 election season reaching out to the one out of every 25 Oregonians who identify as Asian or Pacific Islander (API). APANO increased language access, provided ballot assistance, and invested in non-API-led partner organizations to extend their reach.

APANO Voter Outreach Training & Education (VOTE) Network organizes and supports the development of Asian and Pacific Islander community organizations in Oregon to achieve social justice. The purpose of the network, created in 2016, is to understand community needs and build collective power to improve the lives of Asian and Pacific Islanders in Oregon.

In order to implement equitable policies, we need to ensure that all people impacted by those policies have access to the ballot. Aware that a number of non-English speaking API face a barrier to voting, APANO prioritized expanding language access to reach these Oregonians. We translated our voter guide into seven additional languages in an effort to engage multi-ethnic and multilingual communities.

Language data isn’t often tracked on the Voter Action Network (VAN), an app groups use to identify voters and record their engagement. Many of the API folks whose doors we knocked on and whose phones we called had never had an in-depth conversation about ballot measures and the voting process before. Through multilingual canvassing, phonebanking, and running a voter assistance center out of the APANO office, APANO served 120 people in four days, propelled by the belief that everyone should have a say in measures and policies that affect their lives.

We also know that when community groups work together, we are stronger. That’s why this past election APANO invested in its VOTE Network organizations. We regranted funding to the Bus Project, the Oregon Student Association and PCUN (Pineros y Campesinos del Noroeste), who contacted voters and helped us get a sense of who and where our communities are and what issues are important to them. These partnerships continue into 2019 as we plan for the legislative session and upcoming elections.

2018 was a critical year to defend the dignity and rights of immigrant communities. Our communities were, and continue to be, under attack from white nationalists. In 2018, we fought back to keep our families together. APANO invested directly in ballot measure campaigns for the first time ever, taking a stand on issues that directly affect communities of color in Oregon.

Perhaps the most exciting result of the 2018 election cycle was the innovative approach to winning, with 65% of the vote, the Portland Clean Energy Initiative. The Portland Clean Energy Initiative was Oregon’s first environmental justice ballot measure designed by and for the communities most impacted by climate change. Work on the Portland Clean Energy Initiative began in February 2016 when representatives from APANO, Native American Youth and Family Center (NAYA), Verde, Coalition of Communities of Color, NAACP and 350PDX envisioned a way to fight climate change that would simultaneously address racial and economic justice and create living wage jobs. This initiative was the first ballot measure in Oregon’s history launched and led by people of color, from gathering 50,000+ petition signatures to a full on field canvassing operation. It clarified what we need more of: community conversations, grassroots activism, and electoral power moving us toward an Oregon that is healthier, more equitable, and serves the many, not the few.

APANO and the VOTE Network will continue organizing and acting to ensure that immigrants, communities of color, low-income folks, and the many people who live at the intersections of these identities, have a say in the political decisions that impact their lives.

Three Success Stories from Micro Enterprise Services of Oregon

Royalty Spirits

Chaunci sits at a desk, her hands folded. A laptop and a bottle of Miru Vodka sit on the table in front of her.

Chaunci King founded Royalty Spirits in 2013, distilling and selling Miru Vodka: high-quality pear-flavored vodka made locally in the Pacific Northwest. The name Miru is appropriate, because Miru is a dominating Sea Goddess, and Chaunci plans for her company "to dominate the world of flavored vodkas." She's determined to succeed in a white, male-dominated industry.

Micro Enterprise Services of Oregon provided Chaunci with business development services, MarketLink research, an Individual Development Account and financing. Thanks to MESO's support, Chaunci has been able to launch two new products: non-flavored vodka and whiskey.

Previously, Chaunci was unable to access capital to grow her business. She lacked strong cash flow, collateral and time spent in business. Chaunci was about to sign up with an online lender whose loans had predatory rates, because she had pending orders and needed to fill them. Fortunately, MESO provided Chaunci with a $30,000 loan just in time. 

"You know I'm a bartender by trade; I noticed most flavored vodkas that are catered towards women are super sweet and missing the vodka bang! So I decided I wanted to create a vodka that was for us by us, less sugar, delicious pear flavor and natural vodka essence! Whiskey was an automatic second product with a trending rise as a drink of choice with millennials and my preferred sipper." - Chaunci King

 

Big Body Towing

Ron Brown leaps into the air in front of his tow truck.

Ron Brown came to Micro Enterprise Services of Oregon in 2007 for help with his first business, Big Body Towing. His excitement was contagious. MESO matched his enthusiasm with their support, setting achievable goals and mapping out strategic plans to help with his vision of growth. Over the years, Ron has gone through numerous challenges, but he has faced them head ­on with a positive attitude. Ron’s customer service is top notch, and his humor gets him through the daily challenges of owning a business.

Last year, Les Schwab offered Ron the opportunity to buy the property he was renting. Ron had difficulty raising the needed capital and returned to MESO for advice. As 2015 drew to a close, MESO asked their longtime supporter, United Fund Advisors, if they could place loan capital they'd allocated to MESO to help Ron purchase the commercial property. With United Fund Advisor's consent, MESO provided the $70,000 necessary to purchase the property, currently valued at $225,000.

Several individuals and companies came together to help create long­-term financial security for Ron and his family. Because Les Schwab was willing to share their excess property, Ron will have a more sustainable livelihood.

 

Modern Human Instruments

Jessica Chan gives a thumbs-up.

Jessica Chan is an industrial designer and the founder of Modern Human Instruments LLC. She has a diverse background, from teaching martial arts and personal training to customer service, construction, freelance art and design. Jessica's parents, immigrants from China, hoped their daughter would become a doctor. However, Jessica's passion lay with entrepreneurship and design. With all her zeal and stubbornness, she began making her mark in the industry.

Jessica's first product, an innovative writing instrument called the WinkPen, is built to write with wine, coffee or tea, and it is already sold out. Jessica's vision with WinkPen was to create a sustainable alternative to the everyday writing utensil. She wanted to provide "a high­-end innovative writing instrument for artists and collectors alike."

"As with any startup company, the journey can be crazy and very unexpected. I quickly learned that the support system and people you choose to surround yourself with was key to making it and becoming successful. There's always an answer if you look hard enough." - Jessica Chan

Jessica secured seed funding through Portland Development Commission's Startup PDX Challenge. She also participated in the Streetwise MBA program through PDC and MESO; and she accessed an IDA, MarketLink market research, credit building and financing.

"MESO has been an absolutely wonderful experience. The community within the program is beyond words, and the individualized support and resources— invaluable. MESO not only is a place of knowledge and resources, but also hope and encouragement." - Jessica Chan

 

Micro Enterprise Services of Oregon is one of Northwest Health Foundation's Kaiser Permanente Community Fund funded partners.

Oregon Renters Lead the Way to Safe, Stable and Healthy Homes

A crowd, led by children holding a Community Alliance of Tenants banner, marches in support of tenant protections. Many people hold signs with messages promoting stable housing.

Change should always be led by the people who will be most impacted by it. Solutions work better for everyone when they are created by the communities that need them the most. It’s the curb-cut effect.

For example, everyone in our region — Oregon and Southwest Washington — has been affected by the affordable housing crisis. Even homeowners feel the impact when neighbors, coworkers and employees, their children’s classmates, teachers, caregivers and countless other community members suffer the stress of housing instability. Housing instability impacts all of us. But who is most impacted? Who should lead the way in confronting this problem?

According to Community Alliance of Tenants (CAT), low-income tenants — mainly, people of color, families with children, low-wage workers, people with disabilities and seniors. Which is why CAT is partnering with a number of organizations to advance tenant protections this legislative session.

A woman holds a drooling toddler with curly black hair.

Across our region, increased demand for housing has led to rent hikes and no-cause evictions. Too many families find themselves houseless, priced out of their cities and towns, sleeping on friends’ couches, in cars and shelters, even on the street. Without a safe place to call home, they struggle to keep their jobs, feed their kids and get them to school.

Families who haven’t been evicted are too scared to ask their landlords for necessary repairs and improvements; they’re afraid of retaliation. Meanwhile, their children suffer from “slum housing disease” due to unhealthy living conditions.

Their fear is warranted. Families with small children, especially from immigrant and refugee communities face higher barriers to quality housing, and they’re more vulnerable to discrimination, retaliation and involuntary displacement.

A woman sits with three young children at a Stable Homes for Oregon Families listening session.

CAT members, as well as their majority-tenant board of directors, identified no-cause evictions and lifting the ban on rent-stabilization as their top priorities. So CAT responded by convening the Stable Homes for Oregon Families Coalition, a group of over 75 organizations advocating for the 40% of Oregonians who rent their homes. CAT also initiated the Tenant Leadership Council, composed of parents of color to lead the #JustCauseBecause campaign this legislative session.

The Tenant Leadership Council spent time helping shape House Bill 2004, vetting it against their experiences, and mobilizing their fellow tenants to participate in various actions, including phone banking, visiting their legislators, hosting rallies and supporting civic engagement opportunities for renters. They also coordinated lobby days at the Oregon State Capitol and developed and presented testimony in support of the bill. On February 4, they packed a listening session with 250 people, and 20 legislators and their staff attended to hear residents from all over Oregon share their stories. On April 30, they plan to pack another listening session in Eugene. 

Oregon tenants and legislators fill several round tables at a listening session for Stable Homes for Oregon Families.

Thanks to the leadership of low-income Oregon tenants, we trust #JustCauseBecause and #RentStabilization are the best choices for our state. We may not end the affordable housing crisis with these two bills, but we will reduce stress and fear, mitigate displacement and ensure renters feel supported enough to demand healthy living conditions. And everyone in our region will benefit because of it.

Community Alliance of Tenants is one of Northwest Health Foundation's Kaiser Permanente Community Fund funded partners.

A New Narrative for Racial Equity in Oregon

A story with Healthy Beginnings+Healthy Communities Collaborative Racial Equity Agenda.

A child stands in a schoolyard, writing in a notebook.

Words are powerful. If you know how to be persuasive with language, you can get a lot done. However, your words can also work against you. If you don’t do the necessary preparation, your message could communicate something you never intended.

Racial Equity Agenda, a Healthy Beginnings+Healthy Communities Collaborative, is busy doing that necessary preparation, creating an effective racial equity narrative for Oregon that will help community organizations begin important conversations about race with voters and policymakers, and move Oregon closer to racial equity.

Amanda Manjarrez presenting at the Healthy Beginnings+Healthy Communities gathering of Community Collaboratives in Salem, Oregon.

Amanda Manjarrez presenting at the Healthy Beginnings+Healthy Communities gathering of Community Collaboratives in Salem, Oregon.

On February 7th, 2017, Amanda Manjarrez, Coalition of Communities of Color’s Advocacy Director, stood at the front of a small, windowless conference room in the Salem Convention Center and introduced the idea of a cohesive racial equity narrative to community members and organizers from across the state. She presented examples of how effective narratives and values-based language can be at triggering emotions. For instance, words like “illegal,” “violent criminal” and “radical” have been selected purposefully by politicians to invoke fear about specific races and religions. These words, part of carefully constructed narratives about undocumented immigrants, black men and Muslims, have been used, successfully, to advance policies and candidates. If community organizations in Oregon want to push back against these narratives and have positive conversations about race, we need to construct our own narrative that will spark other emotions that lead to more inclusive communities and shared prosperity.

Unfortunately, people aren’t as logical as they like to think they are. In reality, humans make quick, emotional judgments, then use reasoning to justify those judgments. People also hold contradictory, competing ideas in their heads at the same time. It falls to communicators to choose the right story that will produce the desired emotions and lead an audience to take a specific action, whether that’s voting a certain way, donating to cause or something else.

It’s not what you say, it’s what people hear.
— Frank Luntz

Amanda invited EUVALCREE Executive Director Gustavo Morales and Southern Oregon Education Service District’s Migrant Education Program Parent Involvement Specialist Monserrat Alegria to share their experiences having conversations about race. Both Gustavo and Monse live in rural Oregon communities (Ontario and Medford, respectively). They’ve been part of meetings where participants will get up and leave if “race” or “equity” are mentioned. They’ve seen their community members homes vandalized, families afraid to go home. According to Gustavo and Monse, the best way to start a conversation about racial equity where they live isn’t by talking about racial equity; it’s by opening with shared values like opportunity, children and families, and community building. These are narratives that almost everyone can connect with.

Racial Equity Agenda’s goal is to find a narrative that will work for all Oregonians, a way to talk about racial equity that won’t cause people to shut down or leave the room, and will result in decision-making tables including more people of color. In order to accomplish this goal, Coalition of Communities of Color is partnering with several culturally-specific and mainstream organizations, including Native American Youth and Family Center, Latino Network, Unite Oregon, Urban League of Portland, KairosPDX, Causa Oregon, Asian Pacific American Network of Oregon, Hacienda CDC, Immigrant and Refugee Community Organization and Self Enhancement, Inc. By coordinating to use a unifying narrative for their work, their impact will be great.