A Healthy Oregon: 21st Century Health Equity Investments

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The research is clear, racial disparities persist in all aspects of health in Oregon, from healthcare access, illnesses and chronic disease, to premature death. This should be concerning for all public officials; and we must act to address this crisis. 

Unfortunately, existing revenues are insufficient to close the gaps and eliminate the deep disparities engraved in lives of Oregonians. Proven programs and seasoned health professionals that help prevent diseases, reduce infant mortality, and improve outcomes for Oregonians who experience health disparities are underfunded and unavailable in many communities throughout the state. Despite a legacy of declining resources that have wrecked havoc on the well-being of working families, there is hope. OHEA and many other allies for a healthy Oregon are developing consensus around the key problems and concrete solutions. 

Additional Communications Articles, Tools & Resources

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Charities Need to Remember Why They Exist - And Shout About It

http://www.theguardian.com/voluntary-sector-network/2016/apr/06/charities-need-to-remember-purpose-brand-pr?CMP=share_btn_tw

 

A Practical Guide to Integrated Communications

Integrated Communications PDF

 

How to Simplify Your Complicated Marketing Strategy

https://www.dailyworth.com/posts/3896-4-ways-to-simplify-business-marketing

 

Smart Chart 3.0

An effective tool to help nonprofits make smart communications choices.

Smart Chart PDF

 

What's Your GAME Plan?

Ask these four questions before using any communications tactic.

http://www.lightboxcollaborative.com/GAME_Plan

 

Vision, Values and Voice

A social justice communications toolkit.

http://toolkit.opportunityagenda.org

 

Mission Accomplished with the Audience Dossiere

Learn how to best engage the audiences most important to your mission.

http://www.lightboxcollaborative.com/Audience_Dossier

 

The Best Nonprofit Digital Campaigns Collection

https://act.everyaction.com/best-nonprofit-digital-campaigns

 

Talkwalker Alerts

The best free alternative to Google Alerts.

http://www.talkwalker.com/alerts

Media and Public Relations

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Influencer Strategy

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Greater Influence, More Impact

An article from Stanford Social Innovation Review.

http://ssir.org/articles/entry/greater_influence_more_impact

 

Knowing Who You Know

Using your staff and board's connections to pass policies.

http://www.huffingtonpost.com/rich-tafel/knowing-who-you-know_b_848918.html

 

Stakeholder Analysis

Who are your nonprofit's stakeholders, and what is important to them?

https://knowhownonprofit.org/organisation/strategy/directionsetting/stakeholder

 

The Amazing Network Reach of Nonprofit Influencers

How do you identify the influencers that are already on your organization's email list?

https://attentive.ly/the-amazing-reach-of-nonprofit-influencers/

 

A Guide to Power Mapping

A power map is a useful visual tool for figuring out who you need to influence, how to influence them, and who can do the influencing in order to reach a specific goal.

https://movetoamend.org/toolkit/guide-power-mapping

 

How Networked Nonprofits Visualize Their Networks

http://www.bethkanter.org/network-mapping/

Messaging

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Reframing Refugees Messaging Toolkit

http://www.welcomingamerica.org/sites/default/files/wp-content/uploads/2014/04/wac02_reframing.FNL_.pdf

 

America Needs All Of Us

A toolkit for talking about bias, race and change.

http://www.welcomingamerica.org/sites/default/files/Implicit_Bias_Toolkit_FINAL_web.pdf

 

Don't Stay on Message

What 8,000 respondents say about using strategic framing to move the public discourse on immigration.

http://www.frameworksinstitute.org/assets/files/Immigration/dont_stay_on_message_values_11_2013.pdf

 

Education Core Story - Disparities Trigger

Video about messaging framing for education.

https://vimeo.com/95287056

 

Toward a Good Jobs Agenda

Economic justice messaging research.

http://www.goodjobsforall.org/wp-content/uploads/2015/08/pff-Full-Research-Report.pdf

 

Caning, Context and Class

A research report mapping the gaps between expert and public understandings of public safety.

http://www.frameworksinstitute.org/assets/files/pub_safety/public_safety_mapthegaps.pdf

 

"Handed to Them on a Plate."

A research report mapping the gaps between expert and public understandings of human services.

http://www.frameworksinstitute.org/assets/files/humanservices/NHSAMaptheGaps-Final7-31-13.pdf

 

Community Values Phrase Basket

We're all in this together, so let's say the same things!

Community Values PDF

Website

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Google Analytics

A tool for tracking how many people visit your website, how they get there, and what they do once they are there.

https://analytics.google.com/analytics/

 

The 100 Best Nonprofit Website Designs of 2015

https://act.everyaction.com/100-best-nonprofit-website-designs-of-2015

 

SumoMe

Tools to grow your website's traffic.

https://sumome.com

Email

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10 e-Newsletter Best Practices for Nonprofits

http://www.nptechforgood.com/2014/09/28/10-e-newsletter-best-practices-for-nonprofits/

 

5 Simple Strategies to Improve Your Email Open Rate

http://blogs.constantcontact.com/improve-email-open-rates/

 

10 Things to Avoid in Email Newsletter

http://support.e2ma.net/Resource_Center/Help_articles/10-things-to-avoid-in-email-newsletters

 

This is the Way to Write Email Subject Lines That Get More Clicks

http://coschedule.com/blog/email-subject-lines/

 

Improve Your Open Rates With These 12 Subject Line Tweaks

http://blogs.constantcontact.com/good-email-subject-lines/

 

11 Major Reasons Why Your Emails Could Land in the SPAM Box

https://sumome.com/stories/avoid-spam-box?src=sumome-email-story-avoid-spam-box

 

4 Techniques to Optimize Your Nonprofit Newsletter

http://blog.hubspot.com/marketing/4-techniques-to-optimize-your-nonprofit-newsletter#sm.00od5am81c92dwd10302oa4h9mvly

Photos, Graphics and Video

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The 17 Graphic Design Tips All Non-designers Need to Know

https://blog.snappa.io/graphic-design-tips/

 

The Ultimate List of Free or Low Cost Image Collections

http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections

 

The Noun Project

A huge collection of cheap vector graphics.

https://thenounproject.com

 

Top 5 Affordable Tools to Make Infographics in a Snap

http://www.verticalresponse.com/blog/top-5-affordable-tools-to-make-infographics-in-a-snap/

 

15 Free Infographic Templates

http://offers.hubspot.com/how-to-create-infographics-in-powerpoint

 

How to Successfully Launch Nonprofit Infographics Online

http://www.nptechforgood.com/2015/03/29/how-to-successfully-launch-nonprofit-infographics-online/

 

An Appropriately Quick Gif Guide

https://blog.hootsuite.com/gif-guide/

 

Why Should You Care About Typography?

http://www.fastcodesign.com/1664719/infographic-of-the-day-why-should-you-care-about-typography?utm_content=buffer75675&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

 

Infogr.am

Create and publish beautiful visualizations of your data.

https://infogr.am

 

Six Easy Ways to Hit Video Out of the Park

http://www.prichardcommunications.com/featured-home/six-easy-ways-to-hit-video-out-of-the-park/

 

A Video Marketing Guide on Creating Epic Content for Facebook, Snapchat, Twitter and More

https://blog.bufferapp.com/video-marketing

Blogging and Writing

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Easy Reading is Damn Hard Writing

A guide for editing your writing.

https://www.helpscout.net/blog/damn-hard-writing/

 

50 Amazing Resources That Will Make You a Better Writer

https://www.themuse.com/advice/50-amazing-resources-that-will-make-you-a-better-writer

 

10 Blog Content Ideas for Nonprofits

http://www.nptechforgood.com/2015/06/14/10-blog-content-ideas-for-nonprofits/

 

5 Ways to Fight the Curse of Knowledge in Your Nonprofit

When you know too much about a topic, you lose the ability to talk about the topic in clear and concise language.

http://www.nonprofitmarketingguide.com/blog/2015/04/29/5-ways-to-fight-the-curse-of-knowledge-in-your-nonprofit/

 

What Makes a Good Blog Post GREAT

http://www.prichardcommunications.com/featured-home/what-makes-a-good-blog-post-great-10-tips-for-your-nonprofit/

 

5 Data Insights Into the Headlines Readers Click

https://moz.com/blog/5-data-insights-into-the-headlines-readers-click

 

YOU HAD ME AT HELLO: 54 Ideas for Strong Leads and Smooth Transitions

http://www.nonprofitmarketingguide.com/blog/2015/03/03/you-had-me-at-hello-54-ideas-for-strong-leads-and-smooth-transitions-in-your-appeals-and-action-alerts

 

Upgrade Old Content to Engage Your Audience

http://www.prichardcommunications.com/featured-home/upgrade-old-content-to-engage-your-audience/

 

9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

http://www.nptechforgood.com/2014/09/14/9-must-know-best-practices-for-distributing-your-nonprofits-content-on-social-networks/

 

Jargon Finder

An online glossary of common nonprofit jargon.

http://www.comnetwork.org/category/jargon/

 

Cutting Through the Jargon

Make your stories simple and appealing.

https://www.hatchforgood.org/explore/149/cutting-through-the-jargon

 

Social Media

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50 Social Media Marketing Tips That Will Help You Build Traffic

http://coschedule.com/blog/social-media-marketing-tips/

 

8 Online Engagement Hacks

http://www.prichardcommunications.com/featured-home/8-online-engagement-hacks-a-cheat-sheet-for-nonprofit-communicators/

 

3 Simple Tips for Using Facebook on a Budget

http://www.prichardcommunications.com/social-media/3-simple-tips-using-facebook-budget/

 

10 Facebook Page Best Practices for Nonprofits

http://www.nptechforgood.com/2014/10/19/10-facebook-page-best-practices-for-nonprofits/

 

The Best Time to Post on Facebook, Twitter, and Instagram in 2016

https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/

 

25 Twitter Tips for the Modern Nonprofit

http://www.classy.org/blog/twitter-tips-modern-nonprofit/

 

Tips for Taking Your Twitter Game to the Next Level

https://nonprofitquarterly.org/2016/01/07/tips-for-taking-your-twitter-game-to-the-next-level/

 

4 Signs Your Nonprofit Should Quit a Social Network

http://www.nptechforgood.com/2015/12/28/4-signs-your-nonprofit-should-quit-a-social-network/

 

Are You a Bot, or Not?

Create a social media persona that reflects your organization.

http://www.comnetwork.org/2015/08/comnet15-preview-are-you-a-bot-or-not/

 

Buffer

A tool for scheduling social media posts. 

https://buffer.com/

 

Thunderclap

Thunderclap allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks.

https://www.thunderclap.it/

Storytelling

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Story-Based Strategy Campaign Model

A flowchart for creating a story-based campaign.

Story-Based Strategy PDF

 

Heroes' Handbook

Use real life heroes and villains to tell a story about the work that needs to be done in our communities.

http://heroesnarrative.org/

 

Medium for Nonprofits, Explained

Why should nonprofits share their stories on Medium?

https://medium.com/above-the-noise/medium-for-nonprofits-explained-53d54721e6ca#.hou59hw49

 

Stories Worth Telling

A guide to strategic and sustainable nonprofit storytelling.

http://meyerfoundation.org/sites/default/files/files/SWT-Whitepaper-FINAL.pdf

 

Your Mission Statement is Not Your Story

Your stories exemplify your mission, but are not bound by it.

https://www.hatchforgood.org/explore/140/your-mission-statement-is-not-your-story

 

Making the Most of Your Best Stories

Focus on a few great stories and build as many doors into them as possible.

https://www.hatchforgood.org/explore/113/making-the-most-of-your-best-stories

 

Telling Our Stories Toolkit

An interactive online guide from University of Oregon.

https://blogs.uoregon.edu/toolkit/

Health in Housing: Exploring the Intersection Between Housing and Health Care

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This study directly explores the link between affordable housing and health care through the lens of several national health reform metrics: better connection to primary care, fewer emergency department visits, improved access to and quality of care, and lower costs.

Reducing Adverse Childhood Experiences by Increasing Community Capacity

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Community capacity for organization and collaboration has been shown to be a powerful tool for improving the health and well-being of communities. Since 1994 the Washington State Family Policy Council has supported the development of community capacity in 42 community public health and safety networks. Community networks bring local communities together to restructure natural supports and local resources to meet the needs of families and children, and increase cross-system coordination and flexible funding streams to improve local services and policy. In this study, researchers sought to demonstrate the strong impact of the community networks’ capacity to interrupt health and social problems. Findings suggest that community networks reduce health and safety problems for the entire community population. Further, community networks with high community capacity reduced adverse childhood experiences (ACE) in young adults ages 18–34.

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Grantmaking to Communities of Color in Oregon

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How much giving by Oregon foundations is reaching Oregon’s communities of color? Find out in this report from December 2010, Prepared by the Foundation Center on behalf of Grantmakers of Oregon and Southwest Washington (GOSW). 

Download Grantmaking to Communities of Color in Oregon (PDF | 4.6 MB)
Download Grantmaking to Communities of Color at Northwest Health Foundation 2008-2013 (PDF | 169k)

Health Care For All Children

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The Oregon Latino Health Coalition and the Oregon Center for Public Policy have released a report recognizing the undocumented immigrant children in Oregon who face many challenges to growing up healthy. Oregon's undocumented children often lack health insurance and are excluded from the Affordable Care Act and Oregon's health reform efforts. This report calls for Oregon to extend health insurance to all children, whether they are undocumented or not.

Strategic Plan for Oral Health in Oregon

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“Optimal oral health is fundamental to our well-being, happiness, productivity and quality of life. To reduce the social and economic cost of oral disease and related illnesses, it’s essential for all Oregonians to receive timely and equitable dental care at every stage of life, including the prenatal stage.”
— Strategic Plan for Oral Health in Oregon

The Strategic Plan for Oral Health in Oregon was the result of a collaborative effort by the Oregon Oral Health Coalition, the Oregon Health Authority and the Oral Health Funders Collaborative of Oregon and SW Washington. It proposes a number of strategies for improving oral health for everyone in Oregon by 2020. 

These strategies include appointing a State Dental Director, integrating oral health education into general health education for all ages, increasing the number of oral health providers in rural Oregon, enabling providers to reach underserved patients and more.